Mediapost Hit Mail, the largest direct marketing company in Romania, has leased 19,000 sqm of space, including warehousing and office area in Chitila Logistics Hub, the industrial park developed by Global Vision and Globalworth. In this modern space, which is part of the park located near the Bucharest ring road, the company will operate logistics and e-commerce services for companies in the retail, FMCG, energy and services sectors.
The company chose Chitila Logistics Hub due to its state-of-the-art features and strategic location. The park has 75,000 square meters of storage and dedicated production spaces, with ambient or controlled temperature, office areas and exterior platforms.
Mediapost Hit Mail provides its customers with complex solutions including marketing, logistics and IT. Its product fulfill.ro manages the entire logistics of an e-commerce store: receiving and storing goods, collection, returns management, labelling. Founded in 1997, Mediapost Hit Mail became part of the prestigious French group La Poste (French Post Office) in 2009. With a significant presence in the Romanian and Bulgarian markets, the group formed by Mediapost Hit Mail and its subsidiaries has more than 500 employees and a turnover of 57.9 million euros in 2022.
“The constant development of our logistics business lines, and in particular our fulfill.ro product for e-commerce stores of all sizes has meant that our warehouses have been “getting smaller” every 5 years. We have grown from 1,500 to 4,500 to 10,000 sqm, and now we are moving to a 19,000 sqm warehouse, which also offers us possibilities for expansion. Interestingly, the main factor driving the increase in demand for fulfill.ro is not, as one might think, the growth of e-commerce in Romania, but the increase in the percentage of online stores that decide to outsource their entire logistics to a specialized supplier-partner. This supplier-partner is taking on the increasingly difficult problems of managing human resources for logistics operations, as well as those related to authorisations and compliance. Equally important for the customer, it is able to scale up in real time when e-commerce store demand increases, and reduce store logistics costs proportionately when demand decreases,” said Marian Seitan, Managing Director Mediapost Hit Mail.
„We have developed, in this hub, an essential distribution centre on the logistics map of the capital and not only thanks to its mixed-use facilities and location. Today, this business community is growing due to the expansion of the e-commerce and retail sectors on the one hand and on the other hand due to the growth of the light industry sector. These two trends have also helped to increase the share of office space in our Chitila hub. The results have also generated an occupancy rate of almost 100% for this project developed by Global Vision, together with our partners, Globalworth. Our company has plans to develop another last-mile project located in the proximity of the northern ring road of the Capital” stated Sorin Preda, CEO & Founder Global Vision.
„We welcome the Mediapost Hit Mail team to our community and we are confident that our cooperation will be a long-lasting one! We developed a strategically located industrial park with all the necessary amenities for today’s needs in collaboration with Global Vision. Chitila Logistics Hub is more than just a facility; it is a strategic partner for businesses wishing to expand their operations. With our commitment to innovation, sustainability, and customer satisfaction, we aim to set a new standard in the logistics and industrial sectors.” added Mihai Zaharia, Head of Investments Romania / Group Capital Markets Director at Globalworth.
The transaction was facilitated by Colliers, as the agency is a partner in several transactions for the industrial park developed by Global Vision and Globalworth.
“We are grateful for the opportunity to actively contribute to this significant transaction, especially in the context of the highly competitive and closely interconnected industrial and logistics real estate market. The scale of this transaction is relevant in terms of the expanded area involved and serves as an indicator of liquidity in the local real estate sector, providing a valuable reference for future transactions and bolstering the confidence of potential new investors in the Romanian market. With our team’s extensive connections and profound knowledge of the land, buildings, and real estate investment market, we are further strengthening our position in the industrial and logistics real estate sector through our consultancy and transaction services”, emphasized Victor Coșconel, Head of Leasing | Office & Industrial Agencies at Colliers.
Chitila Logistics Hub is strategically located in the north-west of Bucharest, with excellent infrastructure connectivity. The industrial park is located in the vicinity of the ring road of the capital, the A1 highway and one of the most important railways in Romania. It also offers easy access to DN7, the road that connects to the central area of Bucharest. Chitila Logistics Hub is home to a strong business community that benefits from easy access to a good road infrastructure linking the park to the capital and to central, western and south-eastern Romania, public transport at the entrance to the park and features that allow for optimized operating costs. Major companies in both light manufacturing and logistics are present in the park. These include HAVI, Mega Image, Rovere and Alliance Healthcare Romania. Due to its proximity to the city’s ring road and access to public transport, the park provides the optimal environment for a business ecosystem.